“Sooner or later, everything old is new again,”
Stephen King once wrote — an observation that’s never been truer
than today. Far from being dead, vinyl records sales rose to $416
million last year, the highest since 1988, and artists like the
Black Keys, Lana Del Rey and Beck are eagerly embracing the format."
"In his captivating new book, “The Revenge
of Analog,” the reporter David Sax provides an insightful and entertaining
account of this phenomenon, creating a powerful counternarrative
to the techno-utopian belief that we would live in an ever-improving,
all-digital world. Mr. Sax argues that analog isn’t going anywhere,
but is experiencing a bracing revival that is not just a case of
nostalgia or hipster street cred, but something more complex."
"A growing number of artists have noticed
that music made on old tape machines and vintage studio equipment
sounds different — “more heartfelt, raw, and organic,” in Mr. Sax’s
words — than music made with the latest, most sophisticated technology.
Listeners, too, as the musician Jack White has observed, find that
vinyl has a romance, a magic that doesn’t come with the click of
a mouse: “With vinyl, you’re on your knees.” He continued: “You’re
at the mercy of the needle. You watch the record spin and it’s like
you’re sitting around a campfire. It’s hypnotic.”
In an increasingly digital world where physical
objects and experiences are being replaced by virtual ones, Mr.
Sax concludes, “analog gives us the joy of creating and possessing
real, tangible things”:...the moment of silence as the arm of an
old turntable descends toward a shiny new vinyl disk and the music
begins to play."