The Revenge of Analog - Real Things and Why They Matter by David Sax


In this New York Times book review by Michiko Kakutani, December 5, 2016 titled ‘The Revenge of Analog’: See It. Feel It. Touch It. (Don’t Click) we read about a book written by David Sax that conveys one of the strongest arguments to date on why vinyl records are still being played.

Vinyl sales in 2016 continue to rise in popularity.

A new generation is "falling in love with analog."

The following are excerpts from the book regarding the current importance of analog music on vinyl records.

“Sooner or later, everything old is new again,” Stephen King once wrote — an observation that’s never been truer than today. Far from being dead, vinyl records sales rose to $416 million last year, the highest since 1988, and artists like the Black Keys, Lana Del Rey and Beck are eagerly embracing the format."

"In his captivating new book, “The Revenge of Analog,” the reporter David Sax provides an insightful and entertaining account of this phenomenon, creating a powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world. Mr. Sax argues that analog isn’t going anywhere, but is experiencing a bracing revival that is not just a case of nostalgia or hipster street cred, but something more complex."

"A growing number of artists have noticed that music made on old tape machines and vintage studio equipment sounds different — “more heartfelt, raw, and organic,” in Mr. Sax’s words — than music made with the latest, most sophisticated technology. Listeners, too, as the musician Jack White has observed, find that vinyl has a romance, a magic that doesn’t come with the click of a mouse: “With vinyl, you’re on your knees.” He continued: “You’re at the mercy of the needle. You watch the record spin and it’s like you’re sitting around a campfire. It’s hypnotic.”

In an increasingly digital world where physical objects and experiences are being replaced by virtual ones, Mr. Sax concludes, “analog gives us the joy of creating and possessing real, tangible things”:...the moment of silence as the arm of an old turntable descends toward a shiny new vinyl disk and the music begins to play."


For the full text of the book review, click HERE.