by Doug Boilesen, 2024

In the January 1907 issue of The Talking Machine World included an article on the importance of advertising, an often used theme.

"Some Splendid Illustrative Work Used in Connection With the Beka Record" supported the article's suggestion of "How Cuts Can be Used to the Very Best Advantage."

Two pages of illustrated "cuts" to be used for BEKA RECORDS advertisements were the featured examples.

 

 

 

Beka Illustrations and some examples of 'Cuts" used in their Record Ads.

 

The Talking Machine World, October 1908

 

The Talking Machine World, January 1909

 

The Talking Machine World, March 1909 and May 1909

 

The Talking Machine World, January 1910

 

The Talking Machine World, February 1910

 

The Talking Machine World, March 1910

 

The Talking Machine World, May 1910

 

 

Beka Show Cards

The Talking Machine World in May 1915 commented on two very artistically designed show cards for their disc records that are "pleasing and draw reference to the company's products in an effective manner." The cards were available to dealers for free.

 

The Talking Machine World in May 1915

 

Beka Record Stamps

 

Cinderella Stamps circa 1912, 1 3/8" x 2", A. Gerhard & Co. G.m.b.H Berlin (PM-0389) (PM-0388) (PM-0387) (PM-0390) (NIC)

 

PM-0386

 

 

 

Beka Talking Machines

Although the Beka Company was primarily a record company, they did have talking machines. A "cheap hornless machine" was mentioned as being displayed at the Leipiz Fair, March 6-18, 1911 as part of the Leipiz Trade Show's exhibit of talking machines.

 

The Talking Machine World in April 15, 1911

 

The following ad showed their Bekophone, an open horned talking machine.

 

Bekaphone and Bekaphone Records, c.1910.

 

 

 

Phonographia