A significant part of the phonograph's
history are its advertisements.
Phonograph ads, like any consumer
ad, tell stories with a variety of themes and images to sell their
products. But what was unique to phonograph ads was the number
of ways that showed how recorded sound could change listeners
relationships with music.
Home entertainment was being redefined.
The social and popular culture revolution of recorded music had
begun with music on demand, anywhere, as many times as you wanted
and whatever you wanted. All
that was required was the purchase of a phonograph and records.
In the process the phonograph industry became a major advertiser
promoting their machines, recorded music and the artists.
