Dancing with the Phonograph

Dance featured in Phonograph Ads


This gallery displays advertisements where dancing, made possible by the phonograph, is "yours at a moment's notice."


An impromptu dance on a summer evening




"Loud enough for dancing." Munsey's Magazine, 1904








"An Impromptu Dance with an Edison Phonograph," Pearson's Advertiser, 1906



Another consideration for close-up, impromptu dancing courtesy of the phonograph revolution, November 14, 1908, Colliers





The Edison Phonograph Monthly, August 1907




The Edison Phonograph Monthly, December 1912


Vernon Castle and Columbia Dance Records, The Theatre Magazine, 1914






"Dancing is delightful..." McCall's magazine, March, 1914 (Internet Archive)

Columbia Records, The Theatre Magazine, June 1915



Victor Catalog - New Victor Records for August 1916






"The instrument that is always ready to oblige with the best dance music..." Victor 1917






"Any time is dancing time" The Theatre Magazine June 1918


Vanity Fair, July 1917




The Saturday Evening Post, July 7, 1917





"Dance!" Life, February 26, 1914








Ladies Home Companion, 1915





Columbia Graphophone 1916





"The perfect music for the perfect partner! "The Ladies Home Journal, April 1919




"Dance any time -- the Victrola is always ready!" National Geographic, 1919



"Dance any time -- the Victrola is always ready!" Ladies' Home Journal, July 1919





"My Dance!" The Ladies Home Journal, September 1919




"You can dance to the very last note." The Ladies Home Journal, April 1920


Emerson Dance Hits, The Saturday Evening Post, 1920



"And, oh, she dances such-a-way" The Delineator, October 1920





"Now we can dance" The Ladies Home Journal, June 1920




Victrola ad, 1920



There's real delight in dancing to the music of the Victrola

Artwork from 1921 Victrola ad






Illustration from Victrola ad, 1922





The Tango with Rudolph Valentine. The Talking Machine World, April 1923



Brunswick - The World's Greatest Dance Music Interpretation, The Saturday Evening Post, 1923




"Play it...and dance!" The Ladies Home Journal, July 1926





The Victrola beats out the deep measures that inspire good dancing." The Ladies Home Journal, 1926



BOOM...boom...the beat of the bass - Literary Digest November 19, 1927 (color version)


RCA Radiola Barn Dance, 1926




RCA Victor, 1951




Webcor, House & Garden, 1961