Both are ...


The accuracy; realism; fidelity of sound; true to life; same as the original -- these were some of the words and themes in many early phonograph advertisements that wanted to assure consumers that what you were purchasing was "just as truly" the artist as the artist him or herself.

In 1914 to 1916 an ad campaign by Victor showed the picture of a Victor Record next to an Opera Star and then the phrase "Both are "and then name of the Opera Star", e.g., "Both are Caruso," "Both are Schumann-Heink," "Both are Farrar," etc.

The Victor's "Which is which?" ad campaign a few years earlier wanted consumers to think about whether they could really tell the difference. between live and recordings. The "Both are" campaign, however, was more definitive: "It actually is Caruso..." Buy his record and "in your own home, you hear him just as truly as if you were listening to him in the Metropolitan Opera House."

























McCormack is truly McCormack on the New Orthophonic Victrola. The Ladies' Home Journal, May 1927





Although not part of the Both are..." advertising campaign, the following ad likewise states an equation of record and artist: "A Victor Record of Caruso is Caruso himself."

"With a Victrola and Victor Records you hear the greatest artists just as they wish to be heard." The Ladies' Home Journal, June 1920