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Phonograph
Windows
Window Displays promoting
the Phonograph
Selling Records Through
Your Window
Voice
of the Victor, 1906, p. 3. (Source: Rodgers and Hammerstein
Archives of Recorded Sound, The New York Public Library. ""An Operatic
Season Window" and "Boating Window"" The New York Public Library Digital
Collections. 1906. https://digitalcollections.nypl.org/items/ef8f1210-37ea-0139-8943-0242ac110003)
The Edison Phonograph
Monthly, September 1908
The Edison Phonograph
Monthly, October 1908
The
Voice of the Victor, p.
6 (1909) Source: Rodgers and Hammerstein Archives of Recorded
Sound, The New York Public Library. (1909). Window displays Retrieved
from https://digitalcollections.nypl.org/items/4f8dcf10-37f5-0139-1f6e-0242ac110003
(Click images to enlarge).
The
Voice of the Victor (1909) (Ibid. NYPL, p. 7)
The Voice of the Victor
(1909) (Ibid. NYPL, p. 9)
Form 2106 Edison Booklet
for Edison Dealers for Christmas, 1911
The Talking Machine
World, November 1915
The Talking Machine
World, July 1917
The Talking Machine
World, March 1917
An article by "Ellis Hansen,
who is recognized as one of the most practical designers of talking
machine window displays in the United States" was illustrated
by this photograph. Three 'cut-outs in this early fall window
are used in this display that was designed "when the
Victor Co. featured the Castles in their national advertising campaign
in the daily papers, illustrating the different dance steps introduced
by these clever artists." The Talking Machine World, August
1917
The Summer Vacation
month with New Victor Records - Window display designed by
Ellis Hansen (2), The Talking
Machine World, October 1917
The Talking Machine
World, November 1917
Cracker-Jack Window Display
- As the record plays the Liberty Bell revolves and the Flags wave.
The Talking Machine
World, November 1917
The Talking Machine
World, November 1917
The
Talking Machine World, November 1917
Edison Store Window Display,
The Talking Machine World, February 1918
Lyon & Healy, Chicago
Christmas Window Display for Victor, The Talking Machine World,
January 1919
Columbia Grafonola Window
Display for J. E. Black Music Co., Springfield, MO, The Talking
Machine World, August 1920
See PhonoDance
for associated magazine ad of this window display
In 1920 Edison used a new format for
his annual Edison phonograph dealer's convention by introducing
the Caravan Convention which divided the convention in three
parts with the first held in New York City, then presented again
in Chicago, and finally in San Francisco. Five plays were presented
during the Edison convention and one of them was titled "I'll
Say She Did" which was followed by an open forum and lecture
on "Window Displays."
Scene from the play "Ill
Say She Did" by William Maxwell which featured a store's phonograph
window display.
The Talking Machine
World, August 15, 1920
The Binger Company Sales
Promotion Service, The
Talking Machine World,
November 1920
Columbia Dealer Window
and Materials, The Talking Machine World, March 1922
Victor's release of Gypsy
Blues from the musical "Shuffle Along" featured in the
window of Emanuel Blout's store in New York City
The Talking Machine
World, March 1922
The Talking Machine
World, May 1922
The Talking Machine
World, May 1927
Bubble Books WIndow Display,
The Talking Machine World, July 15, 1921
See Mainspring
Press for additional
Columbia Phonograph
Company Window Displays (1904 – 1907)
Columbia Graphophone
display, The Talking Machine World, April 15, 1906
The Talking Machine
World, January 1906
Phonographia
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