The Phonograph and Happy Homes
Phonograph advertisements that illustrated scenes of the happy family gathered around the phonograph with every member enthralled by whatever it was playing was a great advertising image. Age was not a factor. Promoted for its variety and unlimited entertainment there was something for everyone. As a family entertainer it "is the favorite of all home folks, big and little" and "is surely needed--with its promise of many happy musical years to come."
"Everybody likes it -- from baby to grandmother."
"Fortunate are the homes" where the phonograph and its "gift of beautiful music" has entered the home.
"Every night a concert in your own home Every evening at home a pleasant one..."
Mailing Card example, April 1903, The Edison Phonograph Monthly
Everybody's Magazine, December 1905
"Home Sweet Home," 1907
The Graphophone Makes Merriment All the Year Round. Ainslee's Magazine, November 1898
"A Joy at Home." The Saturday Evening Post, November 21, 1903 (1/12 page ad)
"Entertains the Whole Family," Omaha Bee Newspaper, April 16, 1905
"Everybody enjoys it--from baby up." Munsey's Magazine 1902
The Victor Talking Machine's promotional brochure "The Victor for Every Day in the Week" starts by addressing Mothers on the importance of instilling a love of wholesome entertainment in every child: "Good music has been proven to accomplish that goal and making "Home the dearest and best place on earth to boys and girls," and the Victor "next to Mother Love" will do more towards accomplishing this than any other thing." The Victor for Every Day In the Week, c.1906
The Cosmopolitan, 1907
"The voice by the fireside" - "You listen and forget it's the Victor" 1906
"The Secret of the Happy Home - A Columbia Graphophone," Munsey's Magazine, 1906
"Before buying either a talking machine or records, insist on hearing the Columbia, and be convinced, like the Music Master, that they are the best."
"Home Sweet Home," Munsey's Magazine, 1906
The child that is absolutely happy..."every mother...should have an Edison Phonograph." Colliers, 1908
The child that is absolutely happy..."every mother...should have an Edison Phonograph." Colliers, May 1908
Not "another gift will bring so much pleasure to every member of the family." c.1911
"Home Sweet Home," Good Housekeeping Magazine, December 1912
Elegance and the comfort of home - Columbia 1914
"For the youngsters' frolic, for the entertainment of your friends, for the dancing hours..." Cosmopolitan, March 1915
In quality and "in infinite variety -- the Columbia may truly be termed an exponent of what is best and most representative in the musical lore and literature of every age." Munsey's 1915
"The gift for all the family." 1914
"All the Music of All the World" -- into your home today. Columbia Graphophone, 1916
Music is essential to the home.
Thomas A. Edison Dealer Book, 1917
The Columbia Grafonola's gift of beautiful music "brings a new and different pleasure to every member of the family"
The Ladies' Home Journal, December 1918
"The mirror of music" for the whole family, 1916
Every member of the family will enjoy it. "For no one is too young or too old to appreciate the Stewart Phonograph." 1916
Alter and brighten your whole life because it brings to you the music of the world's greatest artists to cheer, refine, educate and uplift, circa 1916 Victrola
"Give your family a Columbia Grafonola with Columbia Records for Christmas." Music right at your fireside. Pictorial Review, December 1920
"Fortunate are the children in homes made musical by the Columbia Grafonola." Columbia 1920
"Victrola homes are happiest," 1922
"Just a Song at Twilight" - Eagle Radio, 1925
"The 'Super-Het' brings home the fun!" - Radiola, Scientific American, January 1925
Radiola for Christmas, 1926
The Orthophonic Victrola saved the day! The Ladies' Home Journal, 1926
"Whenever you wish, for the instruction of your children, or the entertainment of friends, the world's artists are on hand to please you!" General Electric Radio-Phonograph
"put on the records, settle back, and the permanent treasures of the world's music are at your command." General Electric, 1941
"thousands of music lovers thank the Magnavox -- the Magnavox and its capacity for capturing all the poignant delicacy of Chopin's immortal gift," 1945
1951 Zenith High Fidelity Demonstration Record