Phonograph Signage

Edison muslin banner, The Edison Phonograph Monthly, August 1908

"Leaders of the World," The Edison Phonograph Monthly, July 1910

"Leaders of the World," The Edison Phonograph Monthly, July 1910

Facts about the Edison Electric Sign, New York City "Leaders of the World"

The Edison Phonograph Monthly (Music Trades) November 1910

Factola: William Joseph Hammer, a laboratory assistant who assisted Thomas Edison in the development of the incandescent light bulb (3) built the world's first advertising sign using incandescent electric lights.(4) For more on Hammer and his spectacular 'Electric Dinners' read Allen Koenigsberg's "Electrical Diablerie - The Lost 'Electrical Dinners' of W. J. Hammer."

Camden County Historial Society

Victor's 1906 sign on Herald Square, New York City. "Illuminated by more than a thousand lightbulbs" and Nipper more than twenty-five feet high it was at the time "reported to be the most expensive in the world." (1)

Edison Billboards on the Hotel Bartholdi, New York City, The Edison Phonograph Monthly July 1907

The Edison Phonograph Monthly, May 1907

Victrola Advertising, The Talking Machine World, November 1918