Artists Inside the Horn



One of the early advertising images to depict the relationship between artists and recorded sound was to have the artists inside horns or floating out of them as if they were the voices coming out of the horn. In later cabinet model machines the artists would be coming out of the doors which controlled the volume and usually onto a stage to perform.






Edison Poster Form 318, c. 1901



1907, Munsey's Magazine



Colliers, November 7, 1908



Cosmopolitan, 1909



Columbia Grafonola, 1916




"And all this charming music gently floats from the Victor and Victor-Victrola just as clear and natural as it comes from the lips of the singers and the instruments of the musicians."

Saturday Evening Post, March 16, 1911, Courtesy Library of Congress




"For joyous, sparkling, up-to-the minute music -- Columbia Records on the Columbia Grafonola," 1918




Let us entertain you! Columbia Grafonola 1919






Miniature performers would have been another variation of this visualization.


1921 Victrola ad with miniature artists who perhaps live in the machine and are always ready to perform




Artists or scenes floating above the machine with the idea that the listener was able to visualize as they listened to their record was another 'stage of the world" advertising technique, commonly with a prima donna performing their role in an opera.


Adelina Patti singing Home Sweet Home, Munsey's Magazine 1906






"The voice by the fireside" - "You listen and forget it's the Victor" 1906




1906, Talk=o=phone, Pearson's magazine



Victrola, 1912




Columbia Grafonola 1919 - Visualizing with Songs Across the Sea



Vocalion Phonograph, Cosmopolitan magazine, 1916





Edison's "Looking for the Band" advertising campaign didn't display any performers coming out of a horn. Instead, the perplexed little boy is ready to chop open the phonograph to find the source of the music since it must be inside.

Edison's Phonograph was advertised as "The Acme of Realism." When the phonograph was first invented there actually was some skepticsm about how it worked. But in 1901 this was just another way for the phonograph industry to promote their theme that recorded sounds were indistinguishable from living voices and live performances of music.






Performers standing on records was another advertising way to help consumers visualize the relationship between records and their content

General Electric, 1943










"Introduce your whole family to the world's greatest music." The Saturday Evening Post, 1954