Removing the Horn from the Room


In August of 1906 the most significant change in the phonograph as a home entertainment machine took place since the time when talking machines and phonographs first began to be marketed to consumers a decade earlier. A new product-line called the Victor-Victrola was introduced and it aesthetically helped the talking machine to more easily find a place in the home. The talking machine's external horn was gone -- moved inside the cabinet -- and in so doing the Victrola in popular culture became fine furniture, a musical instrument, and no longer a talking machine.

Period piece phonographs would become highly advertised options in the late teens and 1920's and wealthy homes would be displayed "suiting the music to the room." These musical instruments would now be "worthy of a place in any home."


Victor Talking Machine Company, 1910



Victor Talking Machine Company, 1913



"Worthy of a place in any home." Period Grafonola - Italian Renaissance and Adam Designs, The Ladies' Home Journal, October 1918



Period Grafonola - Chinese Chippendale, The Ladies' Home Journal, March 1919




Period Grafonola - Queen Anne, The Literary Digest, February 8, 1919




Period Grafonola - Louis XVI Design 1919




Italian Renaissance Milano, Sonora 1921




Brunswick first by "achieving perfect phonographic turns its talent to combining fine music with fine furniture." 1922





Brunswick - a noteworthy combination of fine music with fine furniture, 1922




Aeolian-Vocalion (early Georgian Period) advertisement, 1923



Aeolian-Vocalion (Quenn Anne Period) advertisement, 1923



Aeolian-Vocalion (Elizabethan Period) advertisement, 1923




Brunswick Brochure, 1920





Brunswick Brochure, 1920



Brunswick Brochure, 1920



"Finer phonographs are unknown." Brunswick Brochure, 1920



Christmas Message from the World's Greatest Artists, Victrola 1919




"The Victrola -- the only instrument that brings the world's greatest artists into your home," Victrola Brochure, 1919




"The finest gift of all!" "The most brilliant opera house in the world can offer no such great company of artists as that shown above...Victrola" 1924



Edison Period Furniture, 1919




Custom Victrolas available, 1924