PhonoElegance

Removing the Horn from the Room

 

In August of 1906 the most significant change in the phonograph as a home entertainment machine took place since the time when talking machines and phonographs first began to be marketed to consumers a decade earlier. A new product-line called the Victor-Victrola was introduced and it aesthetically helped the talking machine to more easily find a place in the home. The talking machine's external horn was gone -- moved inside the cabinet -- and in so doing the Victrola in popular culture became fine furniture, a musical instrument, and no longer a talking machine.

Period piece phonographs would become highly advertised options in the late teens and 1920's and wealthy homes would be displayed "suiting the music to the room." These musical instruments would now be "worthy of a place in any home."

 

Victor Talking Machine Company, 1910

 

 

Victor Talking Machine Company, 1913

 

 

"Worthy of a place in any home." Period Grafonola - Italian Renaissance and Adam Designs, The Ladies' Home Journal, October 1918

 

 

Period Grafonola - Chinese Chippendale, The Ladies' Home Journal, March 1919

 

 

 

Period Grafonola - Queen Anne, The Literary Digest, February 8, 1919

 

 

 

Period Grafonola - Louis XVI Design 1919

 

 

 

Italian Renaissance Milano, Sonora 1921

 

 

 

Brunswick first by "achieving perfect rendition...in phonographic reproduction...now turns its talent to combining fine music with fine furniture." 1922

 

 

 

 

Brunswick - a noteworthy combination of fine music with fine furniture, 1922

 

 

 

Aeolian-Vocalion (early Georgian Period) advertisement, 1923

 

 

Aeolian-Vocalion (Quenn Anne Period) advertisement, 1923

 

 

Aeolian-Vocalion (Elizabethan Period) advertisement, 1923

 

 

 

Brunswick Brochure, 1920

 

 

 

 

Brunswick Brochure, 1920

 

 

Brunswick Brochure, 1920

 

 

"Finer phonographs are unknown." Brunswick Brochure, 1920

 

 

Christmas Message from the World's Greatest Artists, Victrola 1919

 

 

 

"The Victrola -- the only instrument that brings the world's greatest artists into your home," Victrola Brochure, 1919

 

 

 

"The finest gift of all!" "The most brilliant opera house in the world can offer no such great company of artists as that shown above...Victrola" 1924

 

 

Edison Period Furniture, 1919

 

 

 

Custom Victrolas available, 1924

 

 

Phonographia