Phonograph connections with January 1 and the New Year have multiple connections in popular culture. Phonograph dealers could issue calendars each year promoting the phonographs they sold and their store. Advertisements could introduce new models for the year or simply welcome the year and wish all of their potential customers a "Happy New Year." New Year's postcards could include phonographs.
Sonora 1922 Calendar
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Edison advertisement for December 1904, The Edison Phonograph Monthly
Edison advertisement for January 1905, The Edison Phonograph Monthly
"New Year's Greetings to the Trade", The Talking Machine World, January 1907
The Talking Machine World, January 1916
MULTIMEDIA EXTRA
LISTEN to Auld Lang Syne performed by the Mediaeval Baebes, 2014 and accompanied by Happy New Year phonograph ephemera.