The Victrola™ makes a reappearance... and a discovery is made about "Victrola" in 2016

BED BATH & BEYOND catalogue, $69.99. June 9, 2016

Brookstone, on-line $59.99

I recently received a BED BATH & BEYOND catalog in the mail and saw the above ad for a Victrola™ portable turntable.

Being a Friend of the Phonograph I was naturally interested in a 2016 turntable that was being labelled a "Victrola."

The word "Victrola" originates from the name given to the internal horn talking machine that was introduced by the Victor Talking Machine Company in 1906. Moving the gramophone's horn inside a piece of cabinetry was designed to appeal to consumers who wanted aesthetics and recorded music for their home and the removal of a large horn protruding into their parlor.

The Victor-Victrola was a huge success and internal horn machines would become the new standard for how elegance and function could merge in cabinets. Later ads would even describe these talking machines as musical 'instruments' partly based on their newly refined appearance.

This Victrola 1919 advertisement with Caruso performing in the home illustrates the advertising approach and popularity of the Victrola.


The Victrola was so popular that in later years it became a generic term for referring to any old style record player (much like the adoption in the United States of all record players being called "Phonographs" even though Edison's "Phonograph" was a trade-marked name and originally a cylinder, tin-foil playing machine).

In language certain trade-marked names have become a generic term for a whole group (e.g., Kodak for cameras, Kleenex for facial tissues, Phonographs for all record players) with the Victrola included in that list.

The Radio Corporation of America bought the Victor Talking Machine Company in 1929 and continued to use the word Victrola for decades. RCA was taken over by GE in 1986 and broken up (see Wikipedia RCA Trademarks).

So that's a brief history of Victor's Victrola.

Getting back to the BED BATH & BEYOND advertisement which included a TM with the "Victrola™ Portable Turntable" and which triggered this PhonoLink, I was interested in who now owned this trademark and who was making this machine.

Brookstone also sells this "Vintage Bluetooth Turntable Victrola" and I did find in one of their ads a reference that this turntable is made by Innovative Technology. When Googled, I learned that Innovative Technology now apparently owns the Trademark for Victrola:

The Innovative Technology web site shows how their world of Victrolas goes beyond this 3-speed Vintage Bluetooth Turntable. And it also confirmed that they own the Trademark "Victrola.":

© 2016 innovative technology. All rights reserved. Victrola™, Bright Tunes™ and Justin™ word marks and logos are trademarks of Innovative Technology Electronics Corp.


Perhaps RCA or GE or someone after the 1986 RCA breakup let the Victrola TM lapse. Or perhaps Innovative Technology purchased the trademark. More research is required on this topic.

For myself, calling these record players "Victrola's" doesn't seem quite right.

But as part of phonographia, it is another example that "The Phonograph Lives!" and it does provide the opportunity to remind readers about the Victor Talking Machine Company and what the true Victrola gave to the world of home entertainment.


© 2016 innovative technology. All rights reserved. Victrola™, Bright Tunes™ and Justin™ word marks and logos are trademarks of Innovative Technology Electronics Corp.









PhonoLinks 2016

PayPal Signup / Logon / 2016 Information Page - Key "Assistance" from Phonographia Images

In presenting the advantages of using PayPal to buy items on EBay, notice that the examples of how to buy on Ebay utilize Phonographia and Smartphones:

Image 1: Turntable and stack of albums as background and a Pink Floyd vinyl album on the Smartphone ready to be purchased;

Image 2: a stack of albums on a table;

Image 3: a vinyl record on a turntable promoting "Buying and selling, made simple."

With EBay and PayPal the "world is your marketplace" -- just like the phonograph brought the world of entertainment to your home."











The 50 Most Influential Gadgets of All Time - May 3, 2016

The Phonograph ranked No. 6

See for TIME's list of the 50 most influential gadgets ever.


6. Victrola Record Player

Though the phonograph was invented in 1877, it was the Victor Talking Machine Company’s Victrola that first made audio players a staple in most people’s homes. The device’s amplifying horn was hidden inside a wooden cabinet, giving it the sleek look of a sophisticated piece of furniture. Records by classical musicians and opera singers were popular purchases for the device. Eventually, the Victor Talking Machine Company would be bought by RCA, which would go on to become a radio and television giant.

Victrola Brand X Pictures/Getty Images







2016 Nissan Altima - "Born to Be" TV commercial

For Friends of the Phonograph, the flashback scene of playing a record player is the best 4 seconds of the Nissan commercial. Note the boy on the album cover is the image from the previous scene of the boy cannon-balling into the swimming pool. There is an historic relationship between a photo album and a record album but this scene goes one step further, nicely combining those two worlds and transitioning an image into a record album and then playing his "record" on a phonograph.

See full commercial at





"Your idea of a good time is different from everyone elses."


[2016] Nissan Altima Commercial - Stand Out







2016 Record Store Day - April 16








Disney 2016 Record Store Day exclusive Vinyl






Hi-Fi one of 95 Gadgets That Changed the World

MSN Lifestyle webpage, February 29, 2016

Slide Number 71/95 SLIDES © Provided by Popular Mechanics


The 1950s boom in high-fidelity gear revealed a new breed of consumer--gadget buffs masquerading as music purists. The first integrated hi-fi receiver, the Festival D1000, was designed by Sidney Harman and Bernard Kardon of Harman/Kardon in 1954.











PhonoLinks 2016

CBS News January 10, 2016

Almanac: The 45 RPM record

Elvis Presley-autographed 45 RPM records are displayed at a Chicago auction house in this 2009 file photo. RCA Victor unveiled the new breed of phonograph record on January 10, 1949, and it became the standard for Top 40 hits and the ubiquitous jukebox. / Scott Olson/Getty Images

The following is the transcript from the CBS News Almanac report -

And now a page from our "Sunday Morning" Almanac: January 10th, 1949, 67 years ago today ... the day RCA Victor unveiled a new breed of phonograph record -- the 45.

Just seven inches across, with a one-and-a-half-inch hole in the middle, the new record played at 45 revolutions per minute, with greater fidelity and clarity than the old 78 rpm record.

"Listen, compare, and you, too, will agree that RCA Victor's 45 RPM record is the finest and best ever made," said one record company promo.

Not everyone agreed -- including the folks at arch-rival Columbia Records, which was promoting a new record of its own, which played at 33 1/3rd rpm.

Said Columbia's chairman: "We are unable to fathom the purpose of the records revolving at 45 RPM."

Though Columbia couldn't fathom it, a generation or two of American young people certainly DID.

With its small size and modest price, the 45 became THE standard for Top 40 hit songs, not to mention a mainstay for the malt shop jukebox.

From the '50s through the '60s ... from Elvis to The Beatles and beyond ... millions of American teens first played their favorite songs on a 45.

Eventually, however, technology turned against the pint-sized record. Cassette tapes, CDs, and online streaming services all eclipsed the 45 (and its 33 1/3rd big brother as well), relegating vinyl records of all types to that most dreaded of categories: music your parents -- even your grandparents -- listened to.

But old-style record lovers, take heart. There's a bit of a vinyl revival currently underway, with sales of 33 1/3 LPs up 52 percent between 2013 and 2014.

Proof positive that what goes around ... comes around!






PhonoLinks 2016


January 1, 2016

Dillard's Shoe Display, January 1, 2016


Sony reel-to-reel tape recorder, 33 1/3 vinyl records and album covers and laser disc provide ambience for selling shoes.





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